Brazil’s second largest airline has revealed the next chapter of their brand image. On Wednesday, Gol Linhas Aéreas unveiled their first major brand overhaul in the airline’s 14-year history featuring new livery, logo and seats.
Gol unwrapped their new livery on the 100th produced Boeing 737-800SFP. The new scheme sees less of the airline’s signature orange and more use of their sleek metallic color on the tail, winglets and engines.
The airline has maintained their signature orange color but has evolved the logo with bold type and interlinking letters symbolizing how the airline links people with their dreams and destinations.
A major difference customers will feel with the makeover will be inside the aircraft. GOL’s new cabins will feature sleek leather seating as opposed to their former cloth seats.
GOL will also be the first Brazilian airline to offer broadband Internet access to its passengers early in 2016. The new connectivity will also feature wireless in-flight entertainment system that will allow movies and live television content to be streamed to a passenger’s own Wi-Fi enabled device. The airline also announced it would be updating its cabin service by offering passengers on domestic flights free snacks in addition to the current buy on board food options. International flights will continue to feature free meals in the airlines all economy cabins.
Article by Jay Robert / Photos from Gol Linhas Aéreas